Celebrate Small Business Saturday in Fredericksburg, Virginia!
🛍️ Join Fredericksburg Main Street for a festive celebration of local businesses on Saturday, November 29, 2025 as we embrace the spirit of Small Business Saturday in the heart of historic, Downtown Fredericksburg! 🌟
🌅 **Early Bird Specials (8am-10am):**
Set your alarms and kick off your day with incredible early bird specials! Some of our local shops are gearing up to offer exclusive deals and discounts from 8am to 10am, giving you the perfect opportunity to snag some fantastic finds while supporting local businesses.
☕ **Hot Cocoa Stations:**
Warm up your spirits with a cup of delicious hot cocoa! As you stroll through the charming streets of Downtown Fredericksburg, be sure to visit our hot cocoa stations sprinkled throughout.
⛸️ **Ice Skating**
Head down to Riverfront Park for a festive skate! The rink opens on Friday, November 28th and runs through Sunday, December 28th.
Rink times and tickets can be purchased here.
Let’s come together to celebrate our local community of entrepreneurs and artisans. Small businesses are the heartbeat of our town, and your support makes a world of difference! 🌆💖
November 29, 2025
Shop Local. Shop Small.
Alpine Chef
200 Lafayette Blvd
Saturday 11:30am-9pm
Buy a $100 gift card, get a $25 gift card for free!
Always Flavored
619 Caroline St
Saturday 7am-8pm
Free coffee until 9am. 15% OFF all sauces, rubs, and seasonings. Receive a complimentary mini bottle with any purchase of $50 or more. The first 25 customers will receive a free Always Flavored Re-useable shopping bag
Anita’s Cafe & Dessert Bar
620 Caroline St
Saturday 8am-10pm
10% food discount with proof of downtown purchase (receipt)
Card Cellar
915 Caroline St
Saturday 9am-8pm
Mainstreet gift bag with purchase (while they last)
Free gift with $10 purchase
City Vino
100 Hanover St
Saturday 10am-9pm
Free gift wrapping on all wine bottles. Spend $100 or more and enjoy 10% off your wine purchase, while Wine Cru Members receive 15% off bottles when spending $100+.
Curio Wine Bar & Tasting Room
209 William St
Saturday 12-10pm
Gift card promotion: purchase gift card(s) equal to at least $50 and receive one for $10; small mini bags are available for holiday gift card giving. We love to help you select wines for gift giving too. Bring your list in!
Curitiba Art Cafe
919 Caroline St
Saturday 8:30am-10:30pm
Buy a Coffee and Pastry, Get 10% off. All Holiday Specialty Drinks are 10% off on Small Business Day only. And Happy Hour 5pm-7pm 10% off craft cocktails.
Fillagreen
716 Caroline St
Saturday 10am-7pm
10% off $50 or more & first 10 purchasing customers get a Fillagreen 6 pocket tote bag.
Flykup Scottish Fancy Pieces
810 Caroline St
Saturday 10am-7pm
Free gift to first 25 customers with a $50 purchase
Fraser Wood
1023 Caroline St
Saturday 10am-7pm
Come enjoy FREE S’mores all day and come see our demo for create your own Christmas village using wooden bowls, candle sand and laser cut out villages.
Present downtown gift cards purchase and receive a Free Fraser Made FXBG ornament!
Jabberwocky Children’s Books and Toys
810 Caroline St
Saturday 9am-6pm
20% off for purchases between 9am-10am
Latitudes Fair Trade
800 Caroline St
Friday & Saturday 9am-8pm
BOGO 50% off all clothing! PLUS a free ornament with $30+ purchase (while supplies last)!
Liberty Town Arts Workshop
916 Liberty St
Saturday 8am-8pm
10% off purchases all day (some exclusions apply); LibertyTown winter tote and LibertyTown 2025 holiday ornament free with purchase for first 40 guests; Hot spiced apple cider and sweet treats while you shop.
Made in Virginia
920 Caroline St
Saturday 10am-8pm
First 25 Customers receive a free gift with purchase
Monkee’s
827 Caroline St
Saturday 9am-6pm
25% off your whole purchase and FREE gift wrap! *vendor exclusions apply. all sales final.
Novel & Green Eyed Vines
212 William St
Saturday 8am-8pm
10% off for Military and Federal Employees all day plus free item with purchase for first 25 people
Peacaloo Boutique
720 Caroline St
Saturday 8am-5pm
30% off from 8-10 am. 20% off entire store all day.
POUR
1011 Caroline St
Saturday 10am-6pm
10% all instore. First 15 customers free tote with purchase of $30 or more.
Renaissance & Rendezvous
916 Sophia St
Saturday 10am-6pm
10% for everyone; 15% for teachers, first responders, military, and UMW students
Riverby Books
805 Caroline St
Saturday 10am-9pm
Drawings to win spectacular prizes all weekend, plus treats and treasures hidden all over the store all weekend.
The Publisher/Five Chophouse
711 William St
Boutique 10am-5pm, Restaurant 3pm-10pm
Special Holiday Package for overnight guests; 10% Off Boutique Merch; Restaurant specials.
Whitby’s
703 Caroline St
Saturday 9am-6pm
Choose an envelope fun: Discount inside is either 10%, 15%, or 20% off purchase!
