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Celebrate Small Business Saturday on November 25, 2023 in Fredericksburg, Virginia.

Shop Local. Shop Small.

Click here for details of the day

🛍️ Join us for a festive celebration of local businesses on Saturday, November 25th, as we embrace the spirit of Small Business Saturday in the heart of historic, Downtown Fredericksburg! 🌟

🌅 **Early Bird Specials (8am-10am):**
Set your alarms and kick off your day with incredible early bird specials! Some of our local shops are gearing up to offer exclusive deals and discounts from 8am to 10am, giving you the perfect opportunity to snag some fantastic finds while supporting local businesses.

☕ **Hot Cocoa Stations:**
Warm up your spirits with a cup of delicious hot cocoa! As you stroll through the charming streets of Downtown Fredericksburg, be sure to visit our hot cocoa stations sprinkled throughout. Sip, savor, and enjoy the delightful winter vibes.

🎶 **Live Radio Broadcast by Superhits 95.9 (10am-12pm):**
The excitement doesn’t end with the early bird specials! From 10am to noon, Superhits 95.9 will be broadcasting live from Downtown Fredericksburg, adding a musical twist to your shopping experience. Dance to the tunes, soak in the lively atmosphere, and let the rhythm of the city enhance your Small Business Saturday adventure.

Let’s come together to celebrate our local community of entrepreneurs and artisans. Small businesses are the heartbeat of our town, and your support makes a world of difference! 🌆💖

Here is a list of deals you will find Small Business Saturday 2023:


Alpine Chef | 200 Lafayette Blvd | Buy $100 gift certificate, Get $25 gift certificate for free

Card Cellar | 915 Caroline St | 10% OFF Toys including funkos AND Select winter hats $8.99ea. or 2 for $15.00

Centerpiece Studio | 703 Caroline St | Free item with purchase

City Vino | 810 Caroline St., Ste 101 | 10% off on featured wines, 15% off for Wine Cru members. Special selection of gift bottles on sale from 5% to 20% on sales as well.

Crown Jewelers |  200 William St | 20% off regular price merchandise

Dragonfly Yoga Studio | 810 Caroline St | 25% off selected merchandise, 15% off all other merchandise, gift card promo

Dragon’s Den & Treasures | 1002 Caroline St | 10% off all candles, ceramix & digital wall art, & tote bags. 

Duly Noted | 714 Caroline St | Spend $50 get a free gift, purchase $50 in gift cards get a bonus $10

FORT to-go | 900 Caroline St | Storewide discount

Global Threadz | 602 Caroline St | BOGO 1/2 off Buy one, get 1 50% off everything/.

Gifted Boutique | 709 Caroline St | Up to 50% off

Heather Boutique | 721 Caroline St | Reward card members will receive a discount equal to double the points they have on their account.

Jewel Box | 212 William St  | Everything in stock on sale 20% – 75% off

Kimman’s Co | 1004 Caroline St | From 9am to 10am, 20% off (some exclusions)

Lady Legacy | 723 Caroline St | From 9am-Noon 10% off entire purchase. 

Latitudes Fair Trade Store | 800 Caroline St | Buy One, Get One 50% OFF on all clothing (some exclusions apply).

LibertyTown Arts Workshop | 916 Liberty St | 10% off purchases all day (excludes classes and gift certificates), Free tote and LibertyTown Ornament with purchase to first 50 people.

Made in Virginia & Sippin’ Pop | 920 Caroline St | Free item with purchase. 

MANARC | 1008 Sophia St | Open 8am to 8pm. 60% off all items from 8-10am; 50% off all items from 10am – 8pm. Free books for children. Free coffee and snacks.

Monkee’s of Fredericksburg | 827 Caroline St  | 25% off your purchase in store and online!

Oldies but Goodies | 918 Caroline St | 10% – 50% off select items

Peacaloo | 720 Caroline St | Free Peacaloo Tote with $25 purchase, free fleece leggings with a $100 purchase and 20% off.

PHOSPHENE STUDIO | 907 Charles St  | 15% off purchase, complimentary gift wrapping, limited edition Phosphene tote bag to first 20 customers.

PONSHOP | 712 Caroline St | Free Apple Cider Mocktail With Purchase (while supplies last)

Possum-bilities |211 William St, 2nd Floor | Come by, grab a cookie and meet an Ambassador Possum from Awesome Possumz!

ReRun Shoppe | 1017 Caroline St  | Up to 75% off.

River Rock Outfitter | 215 William St  | Toasty Toes: Buy 3 Pairs of Socks Get 1 FREE! + Free gift with purchase as long as they last!

Riverby Books | 805 Caroline St | Candy for all, BTGO at popular sections throughout the store, open late, release of new holiday merch.

Rocking Horse Gallery | 803 Caroline St  | 15% off, gift with purchase (while supplies last), Raffle

Sophia Street Studios and SaraGray Design | 1104 Sophia St | A free handmade holiday ceramic pin with a $15 or more purchase; Free gift wrapping

Sugar + Spruce | 726 Caroline St | I$6 Bath Bomb Special

Taste Oil Vinegar Spice | 815 Caroline St | With every purchase receive a sample bottle of balsamic vinegar

Whitby’s | 703 Caroline St | Opening early at 8 AM. The earlier someone gets there, the higher the discount. Example 8:00-9:00: customers receive 25% off. 9:00-10:00: Customers receive 20% off. 10:00-11:00: Customers receive 15% off. 11:00 to end of business, 10% off.

Whittingham/The Kitchen At Whittingham | 1021 Caroline St | wine tastings, food demos

Wildflower Collective | 208 William St | Buy one get one 50% clothing

Willow | 305 William St | Small Business Saturday Sale

Wren & Sparrow | 807 Caroline St | 20% off all bagged seed except for Mr. Bird products.


Are you a small business in zip code 22401 and would like to be included in this list for Small Business Saturday? Please email us your info at

See more Holidays in Fredericksburg info:

Be sure to try out our annual Window Wonderland contest, which involves solving riddles placed in downtown windows and voting for the most-beautiful displays. Stop by the Visitor Center for your riddle sheet.

See more events and happenings on our Holidays in Fredericksburg page.