Latasha Brooks, CEO of Coach Brooks Business Consulting for over a decade, helps small businesses grow by working with, as she calls it, “the most reliable customer”: the government. Her goal is to help set a foundation for businesses, offer them resources, and strategize.
“Once you learn how to make money, you have to learn how to manage money,” Brooks said. “And once you learn how to manage money, then you have to learn how to multiply the money.”
For businesses that are just starting out, Brooks said that it is essential to know “who you are, what you do, and what problem you’re solving.” She said that once business owners know what the problem that they are solving is, they will be better set up to succeed in their businesses.
Brooks also does event planning, consulting, training, and facilitating for the government. According to Brooks, when she walks into networking meetings of the government, she is often both the only woman in the room, and the only person of color; the government, as she noted, is a very male-dominated field. For that reason, she has made it her goal to step up and succeed.
“I work ten times harder than a lot of people I know,” Brooks said. She has a lot of mentors who keep her level-headed and balanced, and have allowed her to thrive in her business. One of her mentors is Susan Coleman, who mentored Brooks in the Fredericksburg Leadership Program. They continue doing workforce development together, and according to Brooks, Coleman has been a truly positive inspiration for her.
Brooks has found great resources for her business in Fredericksburg. When she moved to the region, she immediately felt included, particularly through the Fredericksburg Regional Chamber of Commerce. With Coach Brooks Business Consulting, Brooks has proven herself to be a leading force among local business consultants.
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💻 Read more about the amazing women in Fredericksburg on our Women’s History Month page here.